TRUE FILTER™: redefining clean beauty standards

February 24, 2025 Clara Nentille

TRUE FILTER™ : Redéfinition des standards de la clean beauty

Introduction

The definition of the term 'clean' varies according to companies, retailers, and countries. To move beyond these blurred lines, Substance Of Light^® has created TRUE FILTER™. While it meets the clean standards of Sephora and Oh My Cream, TRUE FILTER™ goes beyond the requirements of clean beauty.

At Substance Of Light®, the concept of 'clean' goes well beyond simple formulation. It embodies our commitment to total transparency, both in our products and in every one of our actions. We provide our community with all the necessary information to make informed decisions. It is also a quest for balance, a sometimes complex compromise between efficacy, safety, and environmental responsibility.

This vision underpins our commitment to beauty that goes beyond appearances, merging performance and responsibility. TRUE FILTER™ embodies this philosophy, pushing the boundaries of clean beauty to offer you an authentic experience that is respectful of your skin and the planet.

The challenges of Clean Beauty

In the beauty industry, 'clean beauty' has become synonymous with 'natural' and 'safe', but these notions can be contradictory. Natural ingredients can cause irritation, while natural preservatives require high concentrations. TRUE FILTER™ addresses these challenges with a scientific approach.

Scientific challenges and exaggerated concerns

Concerns regarding harmful compositions in sunscreens have led to a certain boycott of sun protection for some, often based on exaggerated thresholds of scientific evidence. At Substance Of Light^®, our commitment is based on providing credible data. Studies demonstrate that the regular use of sunscreens can effectively reduce the risk of melanoma by 50%.

Substance Of Light^®: beyond the Clean brand

At Substance Of Light^®, we ensure maximum safety for all skin types. While our products meet Clean Beauty standards, our commitment goes further. In particular for organic or chemical filters, we have established a strict list excluding controversial filters such as oxybenzone, octinoxate, octisalate, octocrylene, avobenzone, homosalate, titanium dioxide, PABA, nanoparticles, and many others.

Eco-toxicity tests in a marine environment, validated by the CNRS and the Banyuls-sur-Mer oceanological observatory, testify to our commitment to eco-responsibility. These tests were conducted on 3 marine microalgae (Phaeodactylum tricornutum, Tisochrysis lutea, and Tetraselmis sp.) during a 72-hour exposure period. Notably, most other brands perform them only on a single type of microalgae, often not representative of the marine ecosystem.

We commit to formulas without superfluity and a high naturalness index of 93% (excluding filters) according to ISO 16128 standards. We also prioritize the use of an allergen-free fragrance and a plant-derived alcohol, firmly believing in their significant contribution to the sensory experience of our product.

Conclusion

TRUE FILTER™ pushes the boundaries of clean beauty by overcoming scientific challenges and respecting rigorous standards. Our commitments reflect our dedication to skin safety and eco-responsibility. Choose TRUE FILTER™ for beauty that transcends the limits of clean beauty, combining efficacy and responsibility toward the planet.

Discover our complete Black List

Substance Of Light^® is proud to offer you products free from numerous undesirable ingredients. Our strict black list includes:

Without endocrine-disrupting filters:

Oxybenzone
Octinoxate
Octisalate
Octocrylene
Avobenzone
Homosalate
PABA
Titanium dioxide
Nanoparticles

But also, without:

Allergens (soy, gluten, peanut)
Comedogenics
Parabens
MIT
BHA and BHT
Silicones
Cyclic silicones
Phenoxyethanol
Ethoxylated compounds
PEG, PPG, or polysorbates
Salicylic acid
Benzyl salicylate
Phthalates
Mineral oils
Animal oils
Sulfated surfactants (sodium laureth sulfate, sodium lauryl sulfate)
Ingredients of animal origin
Synthetic fragrance
Per- and polyfluoroalkyl substances (PFASs)
Nitromusks or polycyclic musks
Ethylenediaminetetraacetic acid (EDTA) and its derivatives
Quaternary ammonium compounds or Quats (Polyquaternium-7, polyquaternium-10, cetrimonium chloride, behentrimonium chloride, guar hydroxypropyltrimonium chloride, behentrimonium methosulfate)
Sulfate – SLS + SLES
Formaldehyde
Formaldehyde-releasing substances
Mineral oils
Retinyl palmitate
Coal tar
Hydroquinone
Triclosan
Triclocarban
Acrylates
Aluminum salts
Oils
Synthetic musks
Fats
Butoxyethanol
Carbon black
Acetate
Methyl cellosolve
Methoxyethanol
Methylchloroisothiazolinone
Methylisothiazolinone
Mercury
Mercury compounds (thimerosal)
Resorcinol
Talc
Toluene
BHA/BHT
Ethanolamines DEA/TEA/MEA/ETA
Petrolatum & paraffins
Polyacrylamide & acrylamide
Styrene
1, 4 Dioxane
At Substance Of Light^®, we are committed to transparency and safety. Opt for our TRUE FILTER^TM mist without compromise between efficacy, sensory appeal, and safety.